Tuesday, April 28, 2009

Product refund reasons

So now that you've finally decided to purchase that product and cannot wait to try it out , you have to find out that it does anything else but what you've expected. Don't worry, you still have a chance to get your money back with the following tips for getting an quick product refund.

1. Wrong advertizement

"Get 10k hits to your internet site in 24 hours". This such attractive promises might sure make you wanna flip out your credit card immediately. But when you practice the methods or use the software and have to find out that those 10.000 hits might really result in 10, then this is a legitimate reason for requesting a refund. Unfortunately it's not always that easy. Many vendors get around such wrong advertising by stating in the fine print that these results can not be guaranteed. 

2. Product out-of-date

Believe it or not, but I've seen products that were advertised and still happily took the money out of the customers' pockets but were totally outdated or did not work anymore. I once bought a product that could not be downloaded any longer but still had the sales page up and working, it even displayed the current date indicating the end of a special promotion. Every attempt to contact the creator of the software failed and after I read in a forum that I wasn't the only one not being able to download the software,I contacted the credit card processing company and got my money back.


3. Usability

Not every software is very user friendly as Windows (you got the joke, right?!), which can be frustrating if you want nothing more than use it immediately. For most complicated software products there exist written tutorials that perfecly describe how to use them and sometimes even video tutorials that make the product handling even easier. If you've read and watched all tutorials and still cannot manage to use the product, then state this to the creator and you should get that refund.
If you've reached the product creator and still were not able to get a refund despite some legitimate and acceptable causes, not all hope is gone. Most marketplaces offer a refund guarantee for products that were sold through them (e. g. Clickbank offers its customers a general refund policy of 8 weeks after the product purchase, for a vendor like PayDotCom you have to contact the credit card processor like Paypal which has a refund policy of 60 days).

It is always advised to clearly state the cause for your product return and to keep a friendly communication style. Even if the product is not worth a single penny it doesn't make things easier when you insult the creator. Try to show that you've really tried to use the product in an efficient way, maybe attach some screenshots, include suggestions what could be better, etc. The product creator might loose you as a customer but still can gain from your experience and will most of the time happily give you the refund.

Whatever you do, please be honest.Its not just right to purchase a product and you will request a refund to get your money back, but continue to use the product. Most marketplaces (Clickbank, PayDotCom) tolerate 2 or even more refunds, but after that you may not be able to purchase anything again by certaincompany.



Order Letter Internet Marketing Techniques And RSS Feed Directory

Friday, April 3, 2009

Top 10 Reasons to Use a Blog to Publish Your Ezine

Top 10 Reasons to Use a Blog to Publish Your Ezine

Blogs are the hottest thing going these days when it comes to
marketing on the Internet. A blog is a delivery medium. Here are
10 reasons why you should deliver your ezine articles via a blog.

1. A blog is web based so you can update and post new articles
anywhere, anytime. It's a dynamic medium that can be updated on
a moment's notice.

2. Subscribers can subscribe to your RSS (Really Simple
Syndication) feed and have your content delivered straight to
their desktop. This delivery system bypasses spam filters and
readers get exactly the content they want.

3. No web site to mess with. It's very inexpensive way to set up
a web presence for your ezine. There are several sites where you
can set up a free blog and others are very reasonably priced for
the massive exposure you can get.

4. You can set up links for ads and your affiliate programs in
side columns so you don't have to include them in your ezine
format.

5. You can set up a subscription form and send emails to your
subscribers when new content is added.

6. Blogs link to other blogs which helps you create a viral
marketing system and increases your exposure in search engines.
Search engines LOVE text based, fresh content that is highly
focused (key word rich).

7. You can use your ezine blog to become a trusted expert for
your subscribers, by filtering content for them so they don't
have to visit hundreds of web sites.

8. You have an instant archive of all your articles. When you
post an article, a new page and permalink is created. People can
share that link with others and be sent directly to the article
being referenced.

9. Readers can comment on your articles, which creates rapport
and trust between you and your subscriber. Comments also add
rich content to your site and again, helps your ranking in the
search engines.

10. The bottom line is this: using a blog can help you attract
more visitors who become subscribers and then eventually become
clients.

For an ezine publisher, a blog compliments and can significantly
ease the delivery of your ezine content. Essentially, like any
web site, you have to promote it and encourage people to add
your site to their RSS feed (that's another subject) or
subscribe for updates through a subscription form. That's why I
put a subscribe form on my site – subscribers and get updates in
anyway they want. You still need to submit to search engines
and directories to drive traffic. If you already have an ezine
subscriber database, my advice would be to post everything on
the blog and then send a weekly email, or whatever your normal
publishing schedule is, informing your subscribers when new
content is posted.

Marketing is done in a conversational way and via the links on
your blog. Announcements can be posted on the blog and to one's
list. I see the blog and ezine database as
complimentary...working together to increase your exposure and
make it easier for people to get your information and build
relationships.

More free articles from http://www.articlesroom.com