Top 10 Reasons to Use a Blog to Publish Your Ezine

Top 10 Reasons to Use a Blog to Publish Your Ezine

Blogs are the hottest thing going these days when it comes to
marketing on the Internet. A blog is a delivery medium. Here are
10 reasons why you should deliver your ezine articles via a blog.

1. A blog is web based so you can update and post new articles
anywhere, anytime. It's a dynamic medium that can be updated on
a moment's notice.

2. Subscribers can subscribe to your RSS (Really Simple
Syndication) feed and have your content delivered straight to
their desktop. This delivery system bypasses spam filters and
readers get exactly the content they want.

3. No web site to mess with. It's very inexpensive way to set up
a web presence for your ezine. There are several sites where you
can set up a free blog and others are very reasonably priced for
the massive exposure you can get.

4. You can set up links for ads and your affiliate programs in
side columns so you don't have to include them in your ezine
format.

5. You can set up a subscription form and send emails to your
subscribers when new content is added.

6. Blogs link to other blogs which helps you create a viral
marketing system and increases your exposure in search engines.
Search engines LOVE text based, fresh content that is highly
focused (key word rich).

7. You can use your ezine blog to become a trusted expert for
your subscribers, by filtering content for them so they don't
have to visit hundreds of web sites.

8. You have an instant archive of all your articles. When you
post an article, a new page and permalink is created. People can
share that link with others and be sent directly to the article
being referenced.

9. Readers can comment on your articles, which creates rapport
and trust between you and your subscriber. Comments also add
rich content to your site and again, helps your ranking in the
search engines.

10. The bottom line is this: using a blog can help you attract
more visitors who become subscribers and then eventually become
clients.

For an ezine publisher, a blog compliments and can significantly
ease the delivery of your ezine content. Essentially, like any
web site, you have to promote it and encourage people to add
your site to their RSS feed (that's another subject) or
subscribe for updates through a subscription form. That's why I
put a subscribe form on my site – subscribers and get updates in
anyway they want. You still need to submit to search engines
and directories to drive traffic. If you already have an ezine
subscriber database, my advice would be to post everything on
the blog and then send a weekly email, or whatever your normal
publishing schedule is, informing your subscribers when new
content is posted.

Marketing is done in a conversational way and via the links on
your blog. Announcements can be posted on the blog and to one's
list. I see the blog and ezine database as
complimentary...working together to increase your exposure and
make it easier for people to get your information and build
relationships.

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